Branding
2024
The branding concept for Lumi, a scented candle company, is currently exploring a variety of exciting possibilities. When it comes to color choices, we have selected a palette that resonates with our vision and values. My team and I decided to focus on a combination of red and yellow, or alternatively, blue and yellow. These vibrant hues embody warmth and comfort, reflecting the feeling of coziness and intimacy we believe our customers desire when connecting with your brand. Our goal is to evoke a sense of closeness and tranquility, inviting them to experience the warmth of Lumi in their homes.
2024
The branding concept for Lumi, a scented candle company, is currently exploring a variety of exciting possibilities. When it comes to color choices, we have selected a palette that resonates with our vision and values. My team and I decided to focus on a combination of red and yellow, or alternatively, blue and yellow. These vibrant hues embody warmth and comfort, reflecting the feeling of coziness and intimacy we believe our customers desire when connecting with your brand. Our goal is to evoke a sense of closeness and tranquility, inviting them to experience the warmth of Lumi in their homes.